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Email Marketing

Personal, affordable, trackable messaging

You're throwing a party! Imagine writing a fancy invitation to 30 of your closest friends.

The party is next weekend and you're pretty sure they'll respond to your invitation - Why? Because you've taken the time to write each message individually and deliver it to them in person. And hey, they're your best buds!

Now imagine your business. How do you personally communicate with hundreds of your best customers in the most efficient way possible, while ensuring that they respond to your message?

The answer (of course) is email! Email lets you connect with many people simultaneously, thus enabling you to save precious time you would otherwise need for writing and delivering physical messages.

Tip: Email is no substitute for a thoughtful phone call or a timely face-to-face meeting - and it shouldn't be! If you neglect the human factor in when communicating with your customers, you risk losing an emotional connection with them. This may affect their buying decisions in the future, thus diluting their affinity for your brand - everything you've worked hard for! It's important to maintain a good balance of consistent email messaging and regular conversations with the people who matter most to you.

How do you maximize the best of both to achieve more productive and rewarding results for your business? Many companies from multi-national corporations to small businesses use a combination of sound account management and reliable email marketing software to achieve that balance.

Did you know? The Direct Marketing Association, which represents nearly 5,000 companies that send both postal and electronic direct mail, announced that two-thirds of its member companies reported increased sales from email, which generated an average of 15% of their online sales. Because it's so easy to click from an email to a website's "buy" button, an email campaign can reap up to 12 times the response rates of ordinary junk mail.
(Source: Some More Spam, Please - TIME)

Email marketing is a tactic many successful businesses use to enhance their marketing initiatives. Email marketing software lets you:

  • Send personalized, relevant messages to hundreds, if not thousands of your customers - all simultaneously!
  • Create engaging HTML emails that utilize a combination of images and text to prompt your readers to read and respond to a call to action
  • Schedule mailings for a later time and date to ease server load and bandwidth

Introducing Disperse, our robust email marketing engine that's designed for you to do all that and much more!

Disperse increases your marketing efficiency while allowing you to gather invaluable insight into your readers' behavior - you know whether they opened your email, clicked on a link, visited your website, and forwarded it to their friends!

Disperse is highly affordable, easy to use, and will most certainly give your business the boost it needs. Disperse hands you the extra edge over your competitors who choose to (foolishly) neglect email marketing!

Tip: Disperse is ideal for:
  • Regular or scheduled messaging (monthly newsletters)
  • Ad-hoc messaging (announcements, promotions)
  • Enabling permission-based subscriptions (subscribe/unsubscribe to mailing list)
  • Automated response-triggered actions (autoresponders, email verification link)

Next: How does Disperse email marketing software work?

Email marketing not working?

Newsletters getting a little stale? Don't know how to manage bounces? Learn how to create an effective email marketing strategy.

Why choose Activ8te?

From automotive to pharmaceutical, we've amassed a wealth of experience creating powerful and effective web strategies for the world's best brands.

Learn more about Activ8te.

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