Web analytics

No one runs a business without tracking finances or donates money without wanting to see where it was spent. So, why do so many individuals, businesses, and organizations not demand accountability for their web sites?

Enter Google Analytics, which helps us show our clients how to best maximize their investment in the web.

As part of our full-service offering, Activ8te helps clients understand the complete life cycle of web site visitors. Using the premiere (and free) Google Analytics tool, Activ8te can identify trends for clients' sites that address concepts like:

• How visitors are (or aren't) - finding your website
• Visitors' behaviors and actions
• On what pages visitors are coming back for more

We baseline web traffic, identify areas to improve web visibility, and provide ongoing analytics support and analysis. We handle installation, reporting, and consulting. So, what are you waiting for? Don't you want to know your web site's ROI?

Next: Why web analytics is important